January 7th, 2009 6:23 am
I need wholesale prices (the price retail stores pay) for all 32" and
36" Sony Wega televisions. I realize that I won't be able to get this
price but I wanted to see how much the stores pay for them.Wow, this information is near impossible to find unless you are good
friends with someone who works in Dixons...
I phoned Sony support in the UK but they simply said "No, we do not
give out that information to our customers regardless of which country
you're in".
Seems to be a closely guarded secret...I am in interested in the United States specifically the midwest.For what country and/or geographic area are you interested in?They have around 10% margin I believe, the smallest margin of all
companies. Sony really leverage their brand.
regards lot-gaYou will likely not get an answer to this one for several reasons.
First, Sony's wholesale prices are closely guarded and only released
to Sony retailers or distributors. Even if you are luck enough to get
your hands on one wholesale sheet, it is not the definitive answer.
Sony, like other manufacturers, has price breaks for bulk buys and
incentives for larger dealers. The wholesale price Best Buy pays will
be different from the wholesale price Mom n Pop's TV shop pays.
Add to this the fact that for smaller retailers, Sony uses authorized
distributors and resellers. This means that Mom-n-Pop buy from an
intermediary distributor, and usually not from Sony itself. The small
retailers cannot feasibly commit to the ordering levels they need to
buy direct from Sony. So, they are forced to use a third party.
Lastly, no matter what the sholesale is, Sony *authorized*
distributors are contractually bound to certain retail pricing
constraints. They agree not to sell Television X for less than $y, or
if they do their co-opted advertising fund can be restricted.
I know this is not the answer you were looking for, but these are the
facts as I know them. I have 20+ years in consumer electronics, and
have carried SOny in the past.
Basically, Sony has the marketing power to tell most big CE retaillers
"Look, we are Sony. If you don't carry us, someone else will."
Margins to retailers are slim, but they carry the brand because of the
marketing power behind the name.
Cheers
Good Luck
E#If you have any other info about this subject , Please add it free.# |
|
Posted in gengming.com | Words:0 | edit
